Who we are
The EMA (Employers and Manufacturers Association) has lit the pathway of opportunity for Aotearoa businesses since 1886. As the unapologetic champions of Kiwi ambition, we advocate for employers and arm them with the training, wisdom, and connections to secure their future.
In collaboration with our nationwide network including BusinessNZ, Business Central, Business Canterbury, and Business South, we represent and support over 76,000 Member companies.
We arm New Zealand business with knowledge, wisdom and connections
We have a long track record of supporting and mentoring New Zealand business.
We’re your inside advantage, your trusted guide, your biggest supporter.
EMA mission
To inspire and instill belief in the ingenuity and industry of New Zealand business. As champions of commercial ambition and acumen, we use our insights and expertise to make the connections that will create the greatest opportunities and growth for a business, its people, and its community.
EMA Locations
Auckland
- 145 Khyber Pass Road Grafton, Auckland 1023, New Zealand
- Private Bag 92066 Victoria Street West, Auckland 1142
Hamilton
- 8A Melody Lane Ruakura, Hamilton 3204, New Zealand
- PO Box 490 Waikato Mail Centre, Hamilton 3240
Tauranga
- Smart Business Centre, 65 Chapel Street, Tauranga 3110
- New Zealand PO Box 13 202, Tauranga 3141
EMA Leadership Team
John Fraser-Mackenzie
John Fraser-Mackenzie is the Chief Executive of the EMA, having commenced in that role in June 2024. He is a graduate of the University of Cape Town, with a Bachelor of Business Science, Accounting and Finance, and a Postgraduate Diploma in Accounting.
He held various roles in finance and accounting with multinational food producer HJ Heinz, in Zimbabwe, Germany and the United Kingdom, before emigrating to New Zealand in 2006. John then spent nearly nine years with Goodman Fielder NZ Ltd, rising to the position of Finance Director. He spent nearly five years as Chief Financial Officer with Metro Performance Glass and nine months as Interim Chief Financial Officer.
Following his time with Metro Performance Glass, John spent four years as Executive Director of Pacific Harvest Limited, along with advisory roles at AlphaCert Labs and James Dunlop Textiles Group. John is also a certified business coach with multinational executive and leadership education provider Scaling Up Coaches.
