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Welcome to
the EMA

Our Services

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Who we are

The EMA (Employers and Manufacturers Association) has lit the pathway of opportunity for Aotearoa businesses since 1886. As the unapologetic champions of kiwi ambition, we advocate for employers and arm them with the training, wisdom, and connections to secure their future.

In collaboration with our nationwide network including BusinessNZ, Business Central, Business Canterbury, and Business South, we represent and support over 76,000 Member companies.

About the EMA
About the EMA

We arm New Zealand business with knowledge, wisdom and connections

We have a long track record of supporting and mentoring New Zealand business.

We’re your inside advantage, your trusted guide, your biggest supporter.

EMA mission

To inspire and instill belief in the ingenuity and industry of New Zealand business. As champions of commercial ambition and acumen, we use our insights and expertise to make the connections that will create the greatest opportunities and growth for a business, its people, and its community.

About the EMA
About the EMA

Sustainability

The EMA is committed to this journey with a Board-approved sustainability strategy and policy. We are proud to have Toitū carbon zero certification and we have made the switch to a cleaner fleet of nine hybrid and four electric vehicles. Our city headquarters nurtures a beehive onsite, and as partners with the Sustainable Business Council, we are committed to delivering positive impacts to our environment and community. 

We also share the knowledge through our Business Growth and on demand courses to support businesses on their own sustainability journey. Find out more by downloading our Learning Directory

EMA Leadership Team

Brett O'Riley

Brett O'Riley

Brett O’Riley is the Chief Executive of the EMA, having commenced in that role in January 2019. He is a graduate of Victoria University of Wellington, with post graduate qualifications from MIT (Boston) and Singularity University (San Jose). 

Brett returned to New Zealand from Australia in 2009 and has spent the last 10 years dedicated to the goal of growing the New Zealand innovation eco-system, as founding CE of NZICT, founding deputy CE of the Ministry of Science + Innovation, and recently as Chief Executive of Auckland Tourism, Events & Economic Development, Auckland’s economic growth agency until September 2017. 

Prior to that Brett worked in the telecommunications and IT sectors for 20 years in New Zealand and internationally. Prior to joining the EMA Brett worked as a Director and Advisor to organisations with a common goal, connecting them with international markets and opportunities. Brett will continue to be involved with some of these including directorships of Dotterel Technologies, Wine Grenade and the New Zealand Film Commission, and he also serves as the independent chair of the Hapi Brewing Success PGP project.

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EMA Board

The EMA Board is responsible for the overall direction and strategy of the EMA. It also appoints the CEO, who has delegated authority for the day-to-day running of the business.
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