EXCLUSIVE TO EMA MEMBERS
Build a safer, stronger workplace culture
Build a safer, stronger workplace culture
Join the Safety Culture Programme – a proactive approach to health, safety and wellbeing.
Trusted by New Zealand organisations, including:
Trusted by New Zealand organisations:
Why safety culture?
Safety culture goes beyond compliance. It’s about embedding safety into everyday behaviours, language and decision-making – from the boardroom to the frontline.
- Reduce harm and prevent incidents before they happen
- Foster trust, engagement and wellbeing
- Improve productivity, retention and reputation
- Align with modern expectations for socially responsible employers
- Promote recovery at work and reduce downtime
- Safety culture enhances – not replaces – compliance requirements
Without a strong safety culture, businesses face higher injury rates, compliance risks, and reputational damage.
Introducing your 12-month safety culture journey,
in partnership with Safe365
Introducing your 12-month safety culture journey,
in partnership with Safe365
1. Assessment
The Safe365 assessment includes a 90-minute facilitated session with your leadership and frontline teams.
2. Staff survey
Understand perceptions, gaps and challenges through two anonymous culture and behaviour staff surveys.
3. Action plan
Receive prioritised recommendations through a comprehensive post assessment report and 12-month, step-by-step action plan.
4. Check-ins
To support consistent progress and drive accountability our Health and Safety Advisor will check-in with you at months 1, 2, 3, 6, 9 and 11.
5. Annual review
Safety culture is a journey, not a destination. Review and renew for continuous improvement year-on-year.
Key features
Key features
Exclusive to EMA Members at $4,500 + GST
Exclusive to EMA Members at $4,500 + GST
Stay accountable for your actions
Stay accountable for your actions
Gain a step-by-step roadmap and troubleshooting
Gain a step-by-step roadmap and troubleshooting
Build confidence and make informed decisions
Build confidence and make informed decisions
Receive direction, resources and how-to guides
Receive direction, resources and how-to guides
Designed for leaders who care
This programme supports the principles contained in Te Whare Tapa Whā. Safety culture takes a holistic approach to health, safety and wellbeing.
Behind every workplace harm statistic is a person, a family, and a story that reminds us why safety cannot be treated as a tick-box exercise. You create the environment that allows people to take action, and your workplace safety culture reflects your commitment and your mana.
What’s your leadership legacy? We’ll support your safety culture vision of excellence – so you can weave it into the DNA of your organisation, leaving it stronger for future teams.
This programme is Ideal for
CEOs and senior leadership teams
HR, operations managers and safety personnel
Organisations without dedicated safety staff
Businesses with 20+ employees
See what happens when safety becomes BAU at Red Badge
See what happens when safety becomes BAU at Red Badge
Hear how Red Badge Group embedded a stronger safety culture across a complex, high-risk workforce – and the measurable results they saw in injuries, claims, engagement and retention.
Spaces are limited for OUR 2026 intake - secure your place now
Spaces are limited for OUR 2026 intake - secure your place now
Ready to lead the charge?
Take the first step toward creating a safer, stronger, and more engaged workforce.
Our Safety Culture Programme is designed for leaders who want measurable results – fewer incidents, improved wellbeing, and a team that feels valued and protected.
Submit your interest and let’s start building a culture that drives performance and care.
What our programme participants say
FAQs
The Safety Culture Programme is a 12‑month, advisor‑led programme designed to help organisations understand, measure, and improve their workplace safety culture, using the Safe365 online platform. It focuses on behaviours, leadership, engagement, and everyday practices that reduce harm – going beyond compliance to create lasting change.
This programme enhances – not replaces – compliance. While compliance focuses on legal requirements, the Safety Culture Programme focuses on how people think, act, and engage with safety every day. Compliance protects you legally; a strong safety culture helps prevent harm before it occurs.
The initial assessment is typically 90 minutes and includes:
- Governance or director representatives (where applicable)
- Management representatives
- Frontline workers
Each group completes role‑specific questions to ensure a complete and honest picture of your safety culture.
The Safety Culture Programme is priced at $4,500 + GST for a 12‑month annual subscription. This includes all assessments, surveys, advisor support, platform access, and resources.
No. Assessments can be delivered:
- In person (Auckland and nearby regions)
- Online for organisations outside the travel zone
Delivery options are flexible and will be discussed during onboarding.
The programme is designed for EMA Members of all sizes, particularly small to medium‑sized businesses that want a structured, practical approach to improving safety culture without excessive cost or complexity. It is suitable across industries and levels of safety maturity.
The programme includes:
- A facilitated safety culture assessment
- Anonymous all‑staff culture and behaviour surveys
- A detailed post‑assessment report
- A tailored 12‑month action plan
- Six check‑ins with an EMA Health & Safety Advisor
- Access to the Safe365 digital platform and EMA resources
Everything is delivered over a structured 12‑month journey.
Yes. All staff culture and behaviour surveys are fully anonymous. This encourages honest feedback and helps ensure the results accurately reflect how safety is experienced across the organisation.
Safety culture is measured using the Safe365 maturity assessment, which evaluates 82 elements across 10 modules, including leadership, worker engagement, systems, behaviours, and reporting. This provides a clear maturity score and practical insights for improvement.
Organisations with strong safety cultures typically experience:
- Fewer workplace incidents and injuries
- Improved productivity and morale
- Better staff retention and attraction
- Stronger reputation and trust
- Easier compliance through consistent behaviours
The programme is designed to deliver both people and business benefits.
You’ll be supported by an EMA Health and Safety Advisor, with access to EMA’s broader network of consultants, legal experts, training, and the Safety AdviceLine throughout the programme.
After your initial 12‑month journey, your Health and Safety Advisor will review your progress with you, celebrate your achievements, and highlight the improvements you’ve made across your organisation. You’ll also receive clear, practical recommendations for the next stage of growth.
Renewing your subscription ensures you keep building on this momentum—strengthening your safety culture year after year, embedding lasting behaviours, and unlocking even greater performance and engagement across your teams.
If you have unanswered questions, please get in touch with us on 0800 300 362 and press 2 to talk to our Health & Safety Advisor.