In today’s business environment, success is shaped by people. How your employees feel and perform at work has a direct impact on productivity, innovation, and profitability.
“Retaining and attracting talent is one of the biggest challenges facing New Zealand businesses,” says Lisa Dean, EMA’s CMO.
“That’s why EMA is proud to continue its partnership with Best Places to Work™ to bring a powerful new certification programme, Best Places to Work™ Certified to EMA Members.”
Exclusive Pilot Programme for EMA Members
Selected EMA Members can access BPTW™ Certified at no cost for the next 12 months, with the certification fees covered by the EMA as a membership benefit.
Best Places to Work™ Certified is more than a badge. It’s an independent, data-led benchmark of workplace excellence and a credible way to demonstrate your commitment to a high-performance, people-first culture. And for EMA Members, it’s an opportunity to step forward and lead the way.
New Benchmark for Workplace Excellence
Best Places to Work™ Certified brings together two core elements: The Best Places to Work™ employee engagement survey and a practice and policy validation process. Together, these confirm that employers meet defined benchmarks across the BPTW™ pillars of workplace excellence.
The BPTW™ employee engagement survey provides independent, confidential feedback from your team to support your continuous improvement journey. It offers clear insights into how your people feel about leadership, connection, culture, wellbeing, and more. The BPTW™ Certified process confirms that your organisation has the right structures and practices in place to support a thriving workplace.
Silver, Gold, and Diamond Certification
BPTW™ Certified is awarded across three tiers – Silver, Gold, and Diamond – based on your Annual Survey participation rates and engagement scores. It is a meaningful measure of workplace health and a roadmap for continuous improvement.
Providing a Competitive Edge
Being BPTW™ Certified delivers strategic and commercial advantages that matter in today’s market. It helps strengthen your ability to retain and attract talent by giving candidates and employees a trusted, independent view of your workplace experience.
It also strengthens your employer brand and reputation. Being Best Places to Work™ Certified signals that you invest in your people and culture. It is a mark of integrity and purpose that sets you apart.
Certification also gives you a competitive edge. Increasingly, organisations choose to work with those that share their values. BPTW™ Certified positions you as a leader in workplace excellence and can help you win clients, partnerships, and long-term opportunities.
Six Pillars of Excellence
BPTW™ Certified provides deep insight as well as recognition. The BPTW™ Annual Survey measures engagement and cultural strength across six pillars of workplace excellence:
- Leadership & Purpose
- Culture & Team Connection
- Wellbeing
- Innovation & Technology
- Performance & Growth
- Sustainability
“These pillars give a holistic view of workplace health. You’ll receive a report highlighting strengths and opportunities, backed by data you can trust,” says Lisa Dean.
“BPTW™ Certified isn’t just about recognition – it’s about giving our Members the competitive edge to succeed.”
Strategic partnership with Best Places to Work™ Certified
“Credibility is at the heart of Best Places to Work™ Certified, so partnering with EMA was the obvious choice,” says Julie Gill, CEO of Best Places to Work™. “We are excited to expand the way we support New Zealand organisations by adding a trusted certification pathway that strengthens the continuous improvement work many are already doing. Together, the EMA and BPTW™ are helping employers showcase their culture with confidence and create workplaces where people truly thrive.”
John Fraser-Mackenzie, EMA’s Chief Executive, says “The EMA is providing Members with access to a benchmarked certification framework that reflects our vision of lighting the pathway for New Zealand businesses.”
“Our partnership with Best Places to Work™ reinforces our purpose: driving prosperity for New Zealanders through better business.”
Limited spaces available
Best Places to Work™ Certified gives you everything you need to measure, improve, and celebrate your workplace culture.
Spaces are limited, so don’t miss this opportunity. Join the employers who are setting the standard for workplace excellence
Ready to lead the way? Visit https://ema.co.nz/offers/best-places-to-work-certified to learn more and register your interest.